APPLE Watch 45mm Pride Edition Sportáband - S/m

Featuring a joyful design, the Pride Edition Sport Band incorporates a full range of vibrant colours to celebrate the beauty and diversity of the LGBTQ+ community. In addition to the colours of the core Pride flag, black and brown symbolise marginalised LGBTQ+ communities of colour, as well as those impacted by HIV/AIDS. Light blue, pink and white honour trans and non-binary people.

Made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The innovative pin-and-tuck closure is laser-etched with “Designed with pride in California”. The band is complemented by a matching animated watch face and iPhone wallpaper.

Apple is proud to financially support LGBTQ+ advocacy organisations working to bring about positive change:

Equality Federation Institute
Equality Federation is an advocacy accelerator that is building a network of state-based LGBTQ+ advocacy organisations in the United States. The groups work on critical issues — from advancing workplace fairness and family recognition to defeating anti-transgender bills and HIV criminalisation laws — that affect how LGBTQ+ people experience the world.

Encircle
Encircle provides life-affirming therapy, programmes and services to LGBTQ+ communities and their families. With houses at multiple locations in Utah, Encircle provides safe spaces for LGBTQ+ youth to make new friends, connect with peers and access support.

Equality North Carolina
Equality NC is the oldest statewide LGBTQ+ equality organisation in the United States and the largest LGBTQ+ rights advocacy group in North Carolina. Equality NC is committed to embodying an intersectional approach to advocacy that is done with a race equity perspective. They provide training and education for individuals, institutions, businesses and governments while uplifting voices of colour and stories of queer and trans North Carolinians.

Equality Texas
Equality Texas is the largest statewide advocacy organisation working to eliminate discrimination targeting the LGBTQ+ community. It aims to secure full equality for LGBTQ+ Texans through political action, education, community organising and collaboration.

Gender Spectrum
Gender Spectrum is a US organisation committed to the health and wellbeing of gender-diverse children and teens through education and support for families, as well as training and guidance for educators, medical and mental health providers, and other professionals. It works with adults and institutions to create gender-inclusive environments for children from birth to young adulthood, and it provides resources so families can further their understanding of gender.

GLSEN
GLSEN is an education organisation working to end discrimination, harassment and bullying based on sexual orientation, gender identity and gender expression. It conducts research to create evidence-based solutions for educators to use throughout school communities.

Human Rights Campaign
The Human Rights Campaign is America’s largest civil rights organisation working to achieve equality for lesbian, gay, bisexual, transgender and queer people. HRC envisions a world where LGBTQ+ people are embraced as full members of society at home, at work and in every community.

PFLAG
PFLAG is the largest organisation in the US dedicated to supporting, educating and advocating for LGBTQ+ people and those who love them. PFLAG’s network of hundreds of chapters and more than 325,000 members and supporters are helping create an equitable and inclusive world where every LGBTQ+ person is safe, celebrated, empowered and loved.

The National Center for Transgender Equality
The National Center for Transgender Equality advocates to change policies and society to increase understanding and acceptance of transgender people. In the US capital and throughout the country, NCTE works to replace disrespect, discrimination and violence with empathy, opportunity and justice.

SMYAL
Based in Washington, DC, SMYAL supports and empowers LGBTQ+ youth between the ages of 6 and 24. SMYAL ensures that LGBTQ+ youth have safe and welcoming spaces where they can live, work and learn by providing affirming programmes, housing support, mental health services and leadership training.

The Trevor Project
The Trevor Project is the leading organisation working to end suicide among LGBTQ young people in the United States and beyond.

ILGA World
ILGA World is a worldwide federation committed to advancing the human rights of all people, regardless of their sexual orientation, gender identity, gender expression and sex characteristics. It has more than 1,700 member organisations from over 160 countries campaigning for the advancement of LGBTIQ+ human rights.