APPLE Watch 45mm Pride Edition Sportáloop

Inspired by the strength and inclusivity of the LGBTQ+ community, the Pride Edition Sport Loop displays a vibrant gradient that unites the core Pride flag and five new colours: Black and brown symbolise marginalised LGBTQ+ communities of colour, as well as those currently living with HIV/AIDS and those who have passed away from it. Light blue, pink and white honour trans and gender non-conforming people.

Utilising the Sport Loop form, the strap features a double-layer nylon weave composed of soft and breathable textile loops. To create the Pride script, some of these textile loops were removed, resulting in a three-dimensional texture you can see and feel. On the reverse side, the attachment loops are securely anchored for superior durability. The hook-and-loop fastener allows for quick and easy adjustment.

Apple is proud to financially support LGBTQ+ advocacy organisations working to bring about positive change:

Encircle
Encircle provides life-affirming therapy, programmes and services to the LGBTQ+ community and their families. With houses in multiple locations in Utah, they offer safe spaces for LGBTQ+ youth to make new friends, connect with peers and access support.

Equality Federation Institute
Equality Federation is an accelerator that is building a network of state-based LGBTQ+ advocacy organisations in the US that focus on issues such as advancing workplace fairness and family recognition to defeating anti-transgender bills and HIV criminalisation laws.

Equality North Carolina
Equality NC is the oldest statewide LGBTQ+ equality organisation in the US and the largest LGBTQ+ rights advocacy group in North Carolina. They provide training and education for individuals, institutions, businesses and governments while uplifting voices of colour and stories of queer and trans North Carolinians.

Equality Texas
Equality Texas is the largest statewide advocacy organisation working to eliminate discrimination targeting the LGBTQ+ community. They aim to secure full equality for LGBTQ+ Texans through political action, education, community organising and collaboration.

Gender Spectrum
Gender Spectrum works to create gender-sensitive and inclusive environments for all children and teens, and the organisation provides resources so families can further their understanding of gender.

GLSEN
GLSEN is an education organisation working to end discrimination, harassment and bullying based on sexual orientation, gender identity and gender expression. They conduct research to create evidence-based solutions for primary and secondary educators to use throughout school communities.

Human Rights Campaign
The Human Rights Campaign is America’s largest civil rights organisation working to achieve equality for lesbian, gay, bisexual, transgender and queer people. HRC envisions a world where LGBTQ+ people are embraced as full members of society at home, at work and in every community.

PFLAG
PFLAG is the first and largest organisation for LGBTQ+ people, their parents and families, and allies. PFLAG supports, educates and advocates in support of a world where diversity is celebrated and all people are respected, valued and affirmed.

The National Center for Transgender Equality
The National Center for Transgender Equality advocates to change policies and society to increase understanding and acceptance of transgender people. NCTE works to replace disrespect, discrimination and violence with empathy, opportunity and justice.

SMYAL
SMYAL supports and empowers LGBTQ youth by ensuring they have safe and welcoming spaces where they live, work and learn by providing affirming programmes, housing support, mental health services and leadership training.

The Trevor Project
The Trevor Project is the world’s largest suicide prevention and crisis intervention organisation for LGBTQ young people.

ILGA World
ILGA World is a worldwide federation committed to advancing the human rights of all people, regardless of their sexual orientations, gender identities, gender expressions and sex characteristics. They have more than 1,700 member organisations from over 160 countries campaigning for the advancement of LGBTI human rights.